These awards are based on a student's academic, artistic, athletic or other abilities, and often factor in an applicant's extracurricular activities and community service record. The most common merit-based scholarships, awarded by either private organizations or directly by a student's intended college, recognize academic achievement or high scores on standardized tests. Most merit-based scholarships are paid directly by the institution the student attends, rather than issued directly to the student.

In the United States, these awards are based on the student and family's financial record and require applicants to fill out a Free Application for Federal Student Aid (FAFSA) to qualify if the scholarship is a federal award. Private need-based scholarships also often require the results of a FAFSA, which calculates a student's financial need through a formula that takes into account the expected family contribution and cost of attendance at the intended college.

These are scholarships for which applicants must initially qualify based upon gender, race, religion, family and medical history, or other student-specific factors. Minority scholarships are the most common awards in this category. For example, students in Canada may qualify for a number of aboriginal scholarships, whether they study at home or abroad. The Gates Millennium Scholars program is another minority scholarship funded by Bill and Melinda Gates for excellent African American, American Indian, Asian Pacific Islander American and Latino students who enroll in college.

These are scholarships a college or university awards to students who plan to pursue a specific field of study. Often, the most generous awards to students who pursue careers in high-need areas such as education or nursing. Many schools in the United States give future nurses full scholarships to enter the field, especially if the student intends to work in a high-need community.

College-specific scholarships are offered by individual colleges and universities to highly qualified applicants. These scholarships, given on the basis of academic and personal achievement, usually result in either a full-ride to the college, or for a reduced rate in tuition.